In this article I describe an alternative to GA4's default session control that works better for some tracking setups such as cross-domain or measurement protocol-based approaches. It is based on...
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Due to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,...
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Elsewhere I have already described the advantages of the new server-side Google Tag Manager over the previous web container by providing better privacy and more control over the...
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Reliable website tracking is becoming increasingly difficult in view of stricter preventive measures by browsers and other anti-tracking tools. Recently, the server-side Google Tag Manager has offered the option of...
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