In this article I describe an alternative to GA4's default session control that works better for some tracking setups such as cross-domain or measurement protocol-based approaches. It is based on...
Mehr lesenDue to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,...
Mehr lesenElsewhere I have already described the advantages of the new server-side Google Tag Manager over the previous web container by providing better privacy and more control over the...
Mehr lesenReliable website tracking is becoming increasingly difficult in view of stricter preventive measures by browsers and other anti-tracking tools. Recently, the server-side Google Tag Manager has offered the option of...
Mehr lesen- Records not found