Hi, ich bin David.
Über mich
I have been working in the field of web analytics since 2015. I help organizations to collect, evaluate and apply information about the digital interaction with their users.
Tools like Google Analytics, Matomo or eTracker help to capture user behavior in apps or websites. I use the respective tag managers from Google or Matomo for more complex data collection and script management.
Other methods to collect data about the user experience are interviews, surveys, crawlers or benchmarks.
From reports or dashboards to analytics bots, I use the interface that makes the data most accessible to users.
Und wer bist du?
Neue Blogposts
Due to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,... Mehr lesen
An anderer Stelle habe ich bereits beschrieben, welche Vorteile der neue serverseitige Google Tag Manager gegenüber dem bisherigen Web-Container durch einen besseren Datenschutz und eine höhere Kontrolle über... Mehr lesen
Ein zuverlässiges Website-Tracking wird angesichts strenger werdender Präventiv-Maßnahmen durch Browser sowie weitere Anti-Tracking-Tools zunehmend schwieriger. Seit kurzem bietet der serverseitige Google Tag Manager die Möglichkeit, ein First-Party-Tracking einzurichten, bei dem... Mehr lesen
GitHub Repos
Language: R
Chrome Remote Interface for R
Demo of tracking using etags instead of cookies (or localstorage or anything else)
Language: R
Twitter Bot for the German #EconTwitter bubble based on profiles which are identified by the Makronom Magazin Twitter Ranking.
OctoberCMS Plugin. Tracking using Matomo PHP class (Piwik)
Language: Smarty
Compare the originating IP address of the request to a list of IP patterns. Returns true if one of the patterns matches. The template can be used for IP address exclusion.
Language: R
Twitter bot that twitters daily updates on vaccine deliveries and the vaccination status for COVID-19