Hi, I am David.
About me
I have been working in the field of web analytics since 2015. I help organizations to collect, evaluate and apply information about the digital interaction with their users.
Tools like Google Analytics, Matomo or eTracker help to capture user behavior in apps or websites. I use the respective tag managers from Google or Matomo for more complex data collection and script management.
Other methods to collect data about the user experience are interviews, surveys, crawlers or benchmarks.
From reports or dashboards to analytics bots, I use the interface that makes the data most accessible to users.
Who are you?
New blog posts
In this article I describe an alternative to GA4's default session control that works better for some tracking setups such as cross-domain or measurement protocol-based approaches. It is based on...
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Due to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,...
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Elsewhere I have already described the advantages of the new server-side Google Tag Manager over the previous web container by providing better privacy and more control over the...
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Language: Smarty
Server-side session management for GA4 and Measurement Protocol via Firestore and templateDataStorage
Language: Smarty
GTM Piano Analytics tagging template
Language: Smarty
Timestamp Converter Variable for Google Tag Manager Server Container
Language: Python
Language: Smarty
GTM Piano Analytics configuration template