Analytics

  • Server-side session management for GA4 and Measurement Protocol

    11.02.2023 | Analytics, Website-Tracking

    In this article I describe an alternative to GA4's default session control that works better for some tracking setups such as cross-domain or measurement protocol-based approaches. It is based on...

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    • In this article I describe an alternative to GA4's default session control that works better for some tracking setups such as cross-domain or measurement protocol-based approaches. It is based on...

    Mehr lesen

  • Cookieless Tracking with GA4

    07.11.2021 | Analytics, Datenschutz, Website-Tracking

    Due to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,...

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    • Due to its new data model, cookieless tracking with GA4 needs some additional configurations to work properly. Unlike Universal Analytics, this feature is not provided by default. In his blog,...

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